ANATOMY
of CRAFT

What does the concept of craft mean to you? Perhaps it conjures visions of the world’s most iconic and enduring works of art. Or maybe it brings to mind blueprints to a dream home. It could even be the initial source code for the first computer program.

In days gone by, the word ‘craft’ brought to mind traditional skills, like carpentry, stonemasonry or dressmaking. Its practitioners were making things, handcrafting them, and it took years of practice and determination to master their craft.

Today, the word continues to reflect the excellence of the skilled artisan and their impact on the world. But it’s evolved to embrace the much wider array of technology and insights we now have at our disposal – and the needs, opportunities and challenges that come with a global outlook. In our landmark Anatomy of Craft series, we meet some of the trailblazers bringing the concept of craft into the 21st century. They’re doing so with the same passion, perseverance and precision as traditional craftspeople have done for countless generations.

We hear from an entrepreneur crafting code to create innovative climate change solutions that could safeguard our planet for future generations.
We delve into the creative mind, seeking to understand what it takes to create and collect the finest contemporary artworks. And we enter the elite world of Formula One, where expertise and precision can bring the fraction-of-a-second advantages that make the difference between winning and losing. To us, craft is the story of uncompromising excellence. And with over 160 years of experience, we understand what it takes.